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Let me introduce myself: I’m an INFJ. In Myers-Briggs terms, that’s an Introverted, iNtuitive, Feeling, Judger. You’ve probably heard of Myers Briggs, but how is it relevant for you, a contemporary marketing professional? Well, the Myers-Briggs Type Indicator (MBTI) can be useful in marketing, especially for several aspects of buyer persona development.  |
Amanda PirotIn 2015, Amanda wrote a blog series for Kapost Technology, illuminating readers on the intersection of marketing practices and human behavior. Amanda has developed marketing strategies for global CPG, B2B, and digital brands combined with unique training in behavioral psychology. ArchivesCategoriesCategories
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