Web Copywriting, Content Strategy and Content Development
Audience (Vertical):
Associations and their individual /group members (B to B to C)
Goal:
Lead Generation
Need:
Provide association membership / marketing teams with relevant solutions to demonstrate "perceived value" to their members
Challenge:
Multiple trade associations competing for the same members' membership dues
Solution:
Develop multi-faceted content to deepen engagement between association staff and their members
My Project Role:
Write and deliver 3 webinars
Create drip e-mail campaigns to elicit webinar signup
Further engage associations through f/u webinar e-mails and relevant blog posts
Associations and their individual /group members (B to B to C)
Goal:
Lead Generation
Need:
Provide association membership / marketing teams with relevant solutions to demonstrate "perceived value" to their members
Challenge:
Multiple trade associations competing for the same members' membership dues
Solution:
Develop multi-faceted content to deepen engagement between association staff and their members
My Project Role:
Write and deliver 3 webinars
Create drip e-mail campaigns to elicit webinar signup
Further engage associations through f/u webinar e-mails and relevant blog posts
