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  • Home
    • Client Work >
      • Castlight
      • Boomity
  • Brand Strategy
  • Copywriting
  • Content
    • Case: Trigeminal Neuralgia
  • About

Boomity
Marketing Platform

Web Copywriting, Content Strategy and Content Development

Audience (Vertical): 
Associations and their individual /group members (B to B to C)


Goal: 
Lead Generation

Need: 
Provide 
association membership / marketing teams with relevant solutions to demonstrate "perceived value" to their members 

​Challenge: 
Multiple trade associations competing for the same members' membership dues


Solution: 
Develop multi-faceted content to  deepen engagement between association staff and their members


My Project Role: 
Write and deliver 3 webinars
Create drip e-mail campaigns to elicit webinar signup
Further engage associations through f/u webinar e-mails and relevant blog posts



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