Web Copywriting, Content Strategy and Content Development

Audience (Vertical): 
Associations and their individual /group members (B to B to C)

Goal: 
Lead Generation

Need: 
Provide association membership / marketing teams with relevant solutions to demonstrate "perceived value" to their members 

​Challenge: 
Multiple trade associations competing for the same members' membership dues

Solution: 
Develop multi-faceted content to  deepen engagement between association staff and their members

My Project Role: 
Write and deliver 3 webinars
Create drip e-mail campaigns to elicit webinar signup
Further engage associations through f/u webinar e-mails and relevant blog posts