Brand Strategy
Brand RepositioningMigrate the Tripit consumer technology brand from one product to a family of travel portfolio technologies.
Target Audience: Business and Leisure Travelers 
Brand PlatformDirect brand strategy for Asbury Services US Retirement communities leading to increased brand equity: develop brand personality, mission, positioning, messaging.
Target Audience: Owners of Retirement Communities and Retirees seeking housing |
Brand ArchitectureRecommend Naked beverage new brand architecture to support long term corporate growth and new product innovation.
Target Audience: Healthy beverage consumers 
New Product InnovationLead Pepsi new product opportunity identification and positioning (10 directions) and customer segmentation for emerging water beverage category for Aquafina sister brand.
Target Audience: Water drinkers and Pepsi product managers |
Brand EquityEvaluate brand equity of Lennar's 20 home builder portfolio brands, recommending a consolidation strategy and brand hierarchy.
Target Audience: Executive Team and Fortune 50 CEO 
Marketing Strategy: WeddingsLead KodakGallery.com marketing strategy effort to capture a high engagement audience (brides and bridal party) into purchasing product. Leverage Kodak brand value proposition, "Celebrate your Kodak Moments".
Target Audience: Brides |
