AMANDA PIROT
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  • Home
    • Client Work >
      • Castlight
      • Boomity
  • Brand Strategy
  • Copywriting
  • Content
    • Case: Trigeminal Neuralgia
  • About

Big Picture Thinker

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Brand Strategy


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Brand Repositioning

Migrate the Tripit consumer technology brand from one product to a family of travel portfolio technologies. 
Target Audience: Business and Leisure Travelers
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Brand Platform

Direct brand strategy for Asbury Services US Retirement communities leading to increased brand equity: develop brand personality, mission, positioning, messaging​.
Target Audience: Owners of Retirement Communities and Retirees seeking housing
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Brand Architecture

Recommend Naked beverage new brand architecture to support long term corporate growth and new product innovation.
Target Audience: Healthy beverage consumers
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New Product Innovation

Lead Pepsi new product opportunity identification and positioning (10 directions) and customer segmentation for emerging water beverage category for Aquafina sister brand.  
Target Audience: Water drinkers and Pepsi product managers
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Brand Equity

Evaluate brand equity of Lennar's 20 home builder portfolio brands, recommending a consolidation strategy and brand hierarchy.​
Target Audience: Executive Team and Fortune 50 CEO
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Marketing Strategy: Weddings

Lead KodakGallery.com marketing strategy effort to capture a high engagement audience (brides and bridal party) into purchasing product. Leverage Kodak brand value proposition, "Celebrate your Kodak Moments".
​Target Audience: Brides 
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