Content Strategy and Development
Content StrategyCreate a comprehensive Boomity content plan to engage target audience across product purchase lifecycle. Audit current content assets and plan for content asset creation.
Target Audience: Trade Associations |
Content MappingMatch Castlight Health content themes and customer pain points to specific content solutions, weaving key brand messages. Collaborate with UX team to develop site map.
Target Audience: Corporate Health Benefits Leaders and Their Employees |
Content DevelopmentCreate Boomity compelling content assets (and templates) in collaboration with graphic designers. Write blog series, email campaign, webinars, infographics.
Target Audience: Trade Associations |
Content Development for Med Technology Company
Website |
Email Campaign for Webinar |
Infographic |
Newsletter |
Webinar |
Case Study - Patient |
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