Content Strategy and Development

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Content Strategy

Create a comprehensive Boomity content plan to engage target audience across product purchase lifecycle.  Audit current content assets and plan for content asset creation.  
​Target Audience:  Trade Associations

Content Mapping

Match Castlight Health content themes and customer pain points to specific content solutions, weaving key brand messages. Collaborate with UX team  to develop site map.
Target Audience: Corporate Health Benefits Leaders and Their Employees

Content Development

Create Boomity compelling content assets (and templates) in collaboration with graphic designers. Write blog series, email campaign, webinars, infographics.
Target Audience: Trade Associations

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Content Development for Med Technology Company

Website

Email Campaign for Webinar

Infographic

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Newsletter

Webinar

Case Study - Patient