AMANDA PIROT
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  • Brand Strategy
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    • Case: Trigeminal Neuralgia >
      • Website Example
  • About

Captivator

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Content Strategy and Development


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Content Strategy

Create a comprehensive Boomity content plan to engage target audience across product purchase lifecycle.  Audit current content assets and plan for content asset creation.  
​Target Audience:  Trade Associations

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Content Mapping

Match Castlight Health content themes and customer pain points to specific content solutions, weaving key brand messages. Collaborate with UX team  to develop site map.
Target Audience: Corporate Health Benefits Leaders and Their Employees
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Content Development

Create Boomity compelling content assets (and templates) in collaboration with graphic designers. Write blog series, email campaign, webinars, infographics.
Target Audience: Trade Associations

Content Development for Med Technology Company

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Website

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Email Campaign for Webinar

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Infographic


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Newsletter

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Webinar

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Case Study - Patient

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